Staffing and Messaging for the Fetzer Institute’s Advisory Councils (2010)
The Fetzer Institute’s mission is “to foster awareness of the power of love and forgiveness in our global community.” Fetzer planned to convene 16 advisory councils comprised of world class practitioners in various professions, from social scientists to artists, and from lawyers to athletes.
Fetzer assigned me six professions and asked me to research the very best candidates from each to staff these councils. They also asked me to recommend a chairperson and convener for each. Fetzer wanted a brief biography for each candidate, at least 60 candidates for each council. They then asked me to research trends in these six professions and write an executive summary for each showing how they bear on Fetzer’s mission.